Post Truth

http://www.bbc.co.uk/programmes/b086nzlg

Tracing back to WMD days.

Echo chambers of social media, that comfortably affirm ones own view.

The installation of doubt is useful in undermining truth.

When was the last time you changed your mind? Looking for other perspectives.

Bob Inglis : A typical Conservative member of US Congress. Right to Life, NRA, Voted against Climate change, as didn’t know anything about it except Al Gore was for it. (Climate change an good subject to look at here, as overwhelming facts pro climiate change man made). Then Bob English was challenged by three things: his son, ice core driling evidence, An Australian climate scientist Soct, we shared his world view, loved god and people and environment. He changed is view, campaigned, and lost seat and job. By saying climate change was a problem in in effect he said he was not in their tribe.

What we think we have here is an information deficit. But I think we have an AFFINITY deficit. Need to use the language of the tribe to reach the tribe. The people who first raised the problems of climate change were liberal scientists. If the conversation had started by say the American military, we’d be in a very different spot now, we’d be talking solutions rather than denying the existence of the problem.

We have to show Conservatives that the solution is attractive to Conservatives. Consistent wth what they belief, harnessing market forces rather than rising taxes. We must careful not to be condescending – there’s a hint of elitism from the dominant media.

 

 

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